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Mobile devices are increasing the speed and efficiency of real-time transactions in the market. Your business will either leverage the new technology or risk falling behind your competition. Using experience from how we’ve helped our own customers grow their businesses with the technology, below you’ll find a few scenarios that describe how your business can take advantage of mobile technology quickly and with an immediate and measurable return on investment (ROI).

A Portable Products and Services Catalog

Your outside sales team takes your entire product/service list with them into the field as a digital catalog, complete with text, photos and supporting links to web content or videos. It’s easy to update, costs nothing to print and there are no physical materials to store or recycle once they expire. When your salesperson meets with a client, they can showcase any product, mark the ones the client is interested in, and email an order or ‘interest list’ to the client and the sales manager before ever leaving the client’s office.

The Electronic Waiver, Authorization or Acknowledgement Form

Every one of your clients or customers physically signs your required waiver/authorization/acknowledgement form. The date, their name, their signature and any other required information are saved digitally. When you need to find a specific form again, it’s as easy as searching for a client’s name. Organizing, updating, storing and retrieving those forms takes up no physical space and requires no special printing, and the form can be updated at any time without any loss of pre-printed stock.

Capturing Contact Information

You give each person that walks through your door an incentive to quickly add their name, email address and phone number into a display, perhaps embedded at your checkout or service counter. There’s no slips of paper to shuffle or handwriting to decipher. You have an updated customer list to use for sending out newsletters, coupons, event announcements and any other useful collateral that may inspire them to re-engage with your business.

Interactive Presentations

You meet with a client to present them with critical information about a project or to pitch them a proposal. You want to capture additional information – text, pictures, signatures or audio – while also sharing your compelling vision. The device you’re using to do all this is tactile, interactive and easy-to-use, and eliminates the visual barrier that would have been raised had you been using a laptop.

These are just a few examples of how accountants, lawyers, realtors, medical offices, architects and retailers are already using mobile technology in today’s world.

Questions for you to consider:

  • How do these scenarios play out for your business?
  • Do you intend to leverage mobile technology, or would you rather be left behind?
  • Can mobile technology limit your exposure and reduce your business liability?
  • Can mobile technology support your sales cycle and minimize your operational expenses?
  • Can mobile technology help you connect with your clients and eliminate any communication gaps?

Need to mobilize your team? Call us; find out if we’re a good fit.

Jason Thomas manages Business Development at Skeleton Key.

About Skeleton Key

Skeleton Key is an accomplished team of technology consultants who solve business problems. We specialize in the rapid development of custom applications, integrating Macs and PCs in the professional workplace, and providing personalized training.

Despite our end-to-end technical skills, we are consultant first and technologist second. We know that you don’t just need technology. You need to know that the technology you choose to deploy will provide the results you desire.

Skeleton Key is a Platinum Level FileMaker Business Alliance company, an Authorized FileMaker Trainer, a member of the Apple Consultants Network and a Microsoft Registered Partner.

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